Aim: Over the past year, wars and natural disasters have caused prices of fossil fuels and electricity to skyrocket, leading to hardships in people’s daily lives.
Your challenge is to propose an innovative household product that could be used even if electricity, gas or water supplies were severely reduced or cut off entirely. Your proposal must be a new business idea that does not depend on fossil fuels, uses existing or reasonably predictable future technologies, and could replace existing products.
Executive Summary:
Solaris Solutions aims to address the growing global crisis of skyrocketing fossil fuel prices and the vulnerability of electricity, gas, and water supplies by introducing the Solar Reflective Multi-Modal System (SRMMS). The SRMMS is a ground-breaking, sustainable, and efficient energy solution designed for residential use. By combining the power of concentrated sunlight, solar thermal energy storage, and photovoltaic solar panels, the SRMMS has the potential to significantly reduce homeowners’ energy costs and carbon footprint while ensuring energy availability in times of supply disruption.
Business Description
Our Solar Reflective Multi-Modal System (SRMMS) harnesses the power of the sun to create a reliable, eco-friendly, and efficient energy source for your home. Combining reflective black steel, a solar thermal collector, and photovoltaic solar panels, Helios is designed to optimise solar energy utilisation and significantly reduce your home’s energy costs and carbon footprint.
Helios’ innovative solar concentration technology uses strategically placed reflective black steel surfaces in a parabolic or trough configuration to amplify sunlight, concentrating it onto a focal point or line. This process enhances solar energy efficiency for various applications, including cooking food, heating water, and generating electricity using photovoltaic cells.
At the heart of the system is a solar thermal collector containing sand, which absorbs the concentrated sunlight and serves as a highly efficient thermal energy storage medium. This stored energy can be used during night-time or cloudy days when solar energy is not available, ensuring consistent energy supply. Helios also integrates photovoltaic solar panels, converting sunlight into electricity during the day. The generated electricity can be used directly or stored in a battery system, further reducing your home’s reliance on grid-supplied electricity.
Market Analysis
There are multiple commercial products of small scale energy producers that do not depend on fossil fuels: wood-burning stoves that can be used for cooking and producing electricity, portable power stations that utilise solar panels, human powered – hand cranked devices such as torches and so on. However, our product
is revolutionary in the industry for two reasons: Firstly, it is multimodal in the sense that the heated sand can be utilized at night. Our product is also much more efficient in transferring energy for cooking and other utilities. Secondly, our product aims to hold a much more mainstream stance in the global household renewable energy market, and we accomplish this by enabling the product to produce house-hold scale energy, not just single machinery scale energy on top of its ability to produce electricity through multiple methods
Marketing and Sales Strategy
Introducing Helios in India requires a focused marketing plan that caters to local preferences. First, localise Helios by adapting its design, materials, and features to suit Indian homes and businesses, and optimise system performance for regional climate variations. Ensure affordability by offering competitive pricing options, flexible payment plans, financing options, and leveraging government incentives. Boost awareness through targeted campaigns using traditional media, digital platforms, and community events; collaborate with local influencers and environmental activists to promote Helios’ benefits. Establish a strong distribution network by partnering with local dealers, retailers, and solar installation companies, while offering training and certification programs for technicians and engineers to ensure quality installation and maintenance services. Engage local communities by participating in environmentally-focused events, organising solar energy workshops, and supporting schools and non-profit organisations with solar energy projects to showcase Helios’ commitment to a cleaner, greener future in India. This concise and innovative marketing plan will ensure the successful launch and adoption of Helios as an affordable and sustainable energy solution for the Indian market.
Management and Organization:
Helios’ management team, composed of experienced professionals in solar energy, marketing, finance, and operations, will drive success in the Indian market. The organisational structure includes a CEO, COO, CMO, CFO, and CTO to guide strategy and oversee business functions. Key personnel roles include a skilled assembly team utilising India’s cost-effective labour force, a quality control team, sales representatives, certified installation and maintenance technicians, and a customer support team. This streamlined organisation and focus on essential roles will ensure high-quality standards while delivering an affordable and sustainable energy solution tailored for the Indian market.
Financial Projections and Funding:
The overall costs of raw materials for a single Helios amount to $250, with an added $30 for labour costs for the assembly of the product. Assembling the product requires unskilled labour, which is widely and cheaply available in India. Our estimates are based on similar assembly lines and their costs. Helios will also require around $500,000 in setup costs for office space, payrolling, and other maintenance costs.
References-
1. “Silica Sand – Raw Silica Sand Latest Price, Manufacturers & Suppliers.” IndiaMART, https://dir.indiamart.com/impcat/silica-sand.html. 2. 16″ 28lbs/127n lift support struts gas spring shocks hydraulics piston lid stay for camper shell leer are truck topper rear window truck cap canopy door. Amazon.sg: DIY & Tools. (n.d.). Retrieved April 22, 2023, from https://www.amazon.sg/Support-Struts-Spring-Shocks-Hydraulics/dp/B09CMFLMHM “Lithium Battery.” LOOM SOLAR, https://www.loomsolar.com/collections/lithium-battery.
